SorcererMickey
September 10th, 2007, 17:09
Walt Disney to test quality of toys
Acting cautiously, the US entertainment giant, Walt Disney Co. announced Monday that it would soon launch its own testing system to handle the quality-control issues for toys featuring Disney characters.
Disney’s recent plan that includes random testing of products already on store shelves, symbolizes an unusual shift in the toy industry as it is coming from a company which is a licensor and not directly involved in toy manufacturing.
Source: http://www.themoneytimes.com/articles/20070910/disney_plans_its_own_testing_system_to_examine_its _character_toys_quality-id-109338.html
Acting cautiously, the US entertainment giant, Walt Disney Co. announced Monday that it would soon launch its own testing system to handle the quality-control issues for toys featuring Disney characters.
Disney’s recent plan that includes random testing of products already on store shelves, symbolizes an unusual shift in the toy industry as it is coming from a company which is a licensor and not directly involved in toy manufacturing.
Source: http://www.themoneytimes.com/articles/20070910/disney_plans_its_own_testing_system_to_examine_its _character_toys_quality-id-109338.html