SorcererMickey
September 17th, 2007, 16:34
Disney to launch bridal range (princess inspired gowns) in uk (gbr)
Walt Disney one of largest entertainment and media corporations has decided to aim its products at the adult market, with The Magic Kingdom working on plans to target the bridal market. The company hopes to launch its princess inspired gowns in Britain as part of a strategy to attract merchandising sales from a wider audience. The Disney Fairy Tale Wedding collection was designed by couturier Kirstie Kelly and went on sale in June in the US, and is inspired by princesses including Sleeping Beauty, Cinderella and Snow White.
http://www.disneyguest.com/images/boards/disney-bridal_dress.jpg
European head of consumer products, Anne Gates told The Guardian. “If you look at these gowns you see what Kirstie was doing but you don’t think of the blue frock Cinderella was wearing.”
Whilst the focus remains on children, Disney is also looking for new ways to capture new markets, with a potential to tap into the adults who grew up watching Disney films. Disney stores and licensing deals around the world have helped the consumer products business rake in $23bn in sales last year, with the company occupying only 5 per cent of the toy market and 2 per cent of the children’s clothes sector, it is seen by managers as an opportunity to double sales in the next five to seven years.
Source: http://www.mpdclick.com/mudpie/action/viewListItem?identifier=news&id=24547&listId=19
Walt Disney one of largest entertainment and media corporations has decided to aim its products at the adult market, with The Magic Kingdom working on plans to target the bridal market. The company hopes to launch its princess inspired gowns in Britain as part of a strategy to attract merchandising sales from a wider audience. The Disney Fairy Tale Wedding collection was designed by couturier Kirstie Kelly and went on sale in June in the US, and is inspired by princesses including Sleeping Beauty, Cinderella and Snow White.
http://www.disneyguest.com/images/boards/disney-bridal_dress.jpg
European head of consumer products, Anne Gates told The Guardian. “If you look at these gowns you see what Kirstie was doing but you don’t think of the blue frock Cinderella was wearing.”
Whilst the focus remains on children, Disney is also looking for new ways to capture new markets, with a potential to tap into the adults who grew up watching Disney films. Disney stores and licensing deals around the world have helped the consumer products business rake in $23bn in sales last year, with the company occupying only 5 per cent of the toy market and 2 per cent of the children’s clothes sector, it is seen by managers as an opportunity to double sales in the next five to seven years.
Source: http://www.mpdclick.com/mudpie/action/viewListItem?identifier=news&id=24547&listId=19